6 PROF. ASSEN ZLATAROV STR., OFFICE 3, VARNA       +359 52 802 163    OFFICE@RAPIV.ORG    
Regional agency for entrepreneurship and innovations – Varna
WE.Circular events mark key milestone in Prague

 On June 5–6, 2025, Prague hosted a pivotal series of events under the WE.Circular project, co-financed by Programme Interreg Danube. The Programme included Dissemination event, Transnational Stakeholder Group Meeting (TSHM), an engaging workshop for the co-creation of action plans (Co-Design Workshop)  and   a hands-on site visit to a leading circular economy initiative – Sto.re. The events brought together project partners, business support institutions, policymakers, entrepreneurs, and experts from across Europe with the aim of promoting the circular and digital transition at the regional level.

The Dissemination Event opened with a welcome from Prof. Martin Pělucha (IREAS) and a project overview by Mariya Zlateva (RAPIV), followed by a series of impactful presentations from regional and national actors:

  • Lenka Loučková (CzechInvest) showcased Czechia’s efforts to support innovation and sustainable enterprise.

  • Jaroslava Šnejdarová (Wo-Mum) – a finalist in the Women in Tech programme, presented her entrepreneurial journey and advocacy for women in the tech and startup ecosystem.

  • Radka Murasová (INION) described initiatives supporting entrepreneurs in the Karlovy Vary Region.

  • Ondřej Petrášek (JIC) introduced Up2Circ, an international project supporting SMEs in their transition to the circular economyа.

  • Petra Blahová (University of Economics, Prague) provided motivational insights through success stories of female entrepreneurs.

    The afternoon session was dedicated to the Transnational Stakeholder Group Meeting. The discussions focused on the progress of the project and the strategic direction for future actions. During the meeting CCIS presented the results from the evaluation of the good practices, and TECHPARK demonstrated draft structure and content of the upcoming Manual for Good Practices - a tool to support adaptation and replication of effective models across regional contexts. A major outcome of the meeting was the official approval of 15 Good Practices by the WE.Circular Advisory Board. These practices will form the basis for the implementation of policies supporting the circular and digital transition in the participating regions.

    The Programme continued with Workshop for co-design of Regional action plans, where participants worked on defining challenges and developing concrete measures for the transition to a circular and digital economy.

    At the core of the workshop was the use of a specially developed serious board game, titled WE.Build: Action Plan Game, created by RAPIV. Тhe game provided a guided, step-by-step approach to the development of strategic documents, through which participants learned the key stages of planning – from analyzing challenges to formulating measures, timelines, and responsible stakeholders.

    The feedback from the participants was overwhelmingly positive. At the beginning of the event, only 5 out of 40 participants shared that they had prior experience in developing strategic documents. By the end of the session, many expressed that the game had clarified the structure and logic behind policy planning for them. Representatives of partner institutions responsible for drafting the plans also stated that the game was extremely useful. Members of the Advisory Board and strategic partners noted the high added value – both in mastering the approach and in the exchange of knowledge among participants.

     

    Due to the strong impact and interest generated by this approach, RAPIV has proposed the WE.Build: Action Plan Game as a strategic tool for use in another DRP-funded initiative—TEX-DAN, a project dedicated to the circular transition of the textile and fashion value chain. The game will be adapted and used in a series of stakeholder workshops to support the development of a Joint Strategy and Action Plan. The results and methodology of the WE.Circular Co-Design Workshop were presented during the TEX-DAN project partners’ meeting in Zagreb on 11 June 2025, where the game received significant attention and endorsement.

     
     

    On June 6, project partners visited Sto.re, one of the finalists in the WE.Circular Innovation Contest. Located in Prague’s Holešovice district, Sto.re is a living example of circularity in action, transforming discarded textiles into functional, creative products.

    During the visit, participants took part in a hands-on workshop that included producing knitted flowers from textile scraps and observing the preparation process of materials from reused clothing and getting insight into Sto.re’s community-focused approach, demonstrating how circular principles can be combined with social engagement and local impact. 






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